NONSTANDARD STUDIO      
2024



SITE IS UNDER CONSTRUCTION NOW
UPDATED SOON  



WE ARE KIND AND WORKING HARD.
NONSTANDARD is an international exhibition making studio. nonstandard was founded in 2015 by project director Dr. Catherine S. Lee who leads the studio providing a comprehensive museum exhibition services. We create immersive environments for diverse art institutions and regularly collaborate with creative specialists.

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Email contact only_
nonstandard.kr@gmail.com
Instagram @nonstandard_studio



Dr. CATHERINE SEYOUNG LEE
이세영_서울대학교 디자인학박사


is an exhibition maker and a post-doctoral researcher based in Seoul, Korea. She holds a BA(Bachelor of Architecture) from Hongik University, and a MIA(Master of Interior Architecture) from Rhode Island School of Design in US. After completing doctoral program in design at Seoul National University(Doctor of Design), she moved to New York and worked with Sarah Meister(Curator, Department of Photography) in MoMA(Museum of Modern Art in NY). She has come a long way since participating the 6th Gwangju Biennale International Curator Course along with Maria Lind, the artistic director of 11th Gwangju Biennale.  Lee was a curator at Daelim Museum and currently works with Seoul Museum of Art and Leeum, Samsumg Museum of Art as a director of nonstandard studio.




PROFESSIONAL CAREER / CLIENTS

Fondation Cartier pour l’Art Contemporain in Paris
MoMA Museum of Modern Art in NY
Leeum, Samsung Museum of Art
Daelim Museum
Seoul Museum of Art
Busan Museum of Art
Seoul Museum of Craft Art
Gyeonggi Children's Museum
Jeonnam Museum of Art
Korea Arts Creative Academy
Arko Art Museum, Art Council Korea
Korea Arts Management Services
Seoul Arts Center
KT&G Sang Sang Madang
meetingroom
Project Space Sarubia
The Cheong-ju Art Studio
COS Project Space
SPACE Magazine
Korea Land and Housing Corporation
Monthly Public Art Magazine
Haru.soon
Seoul Botanic Park




TEACHING CAREER
INHA University, Incheon
Seoul National Univeristy of Technology, Seoul
Chung-ang University, Seoul
Dongduk Women's University, Seoul
Mokwon University, Daegeon
Rhode Island School of Design, Providence, RI




LICENSED CURATOR
Ministry of Culture, Sports and Tourism
LICENSED PHOTOGRAPHER
Human Resources Development Service of Korea
LICENSED COLORIST
Human Resources Development Service of Korea

Member of  International Council of Museums ICOM
Member of  Architectural Institute of Korea
Member of  Korean Society of Design Science
Member of  Institute of Interior Design
Member of  Korea Society of Basic Design & Art


PORTFOLIO + SELECTED PROJECTS

MMCA LEE KUN-HEE COLLECTION: 
PICASSO CERAMICS
국립현대미술관 이건희 컬렉션: 피카소 도예_전시디자인 

The 2024 MMCA Lee Kun-hee Collection: Picasso Ceramics, co-organized by the National Asian Culture Center and the National Museum of Modern and Contemporary Art Korea(MMCA), unveils 107 pieces of Picasso ceramics from the Lee Kun-hee Collection, which was donated to the MMCA in 2021.

Read more ACC_National Asia Culture Center, Gwangju
2024





AUDEUM AUDIO MUSEUM
오디움 오디오박물관 개관_전시디자인  

The Audeum Audio Museum was established to promote culture and the arts with sound at center stage. The museum features an extensive world-class collection of sound reproduction equipment dating from the 19th century onwards, housing rarities such as the Edison phonograph and the Western Electric loudspeaker.  

Read moreAUDEUM, Seocho, Seoul
2024




MEEKYOUNG SHIN: CELESTIAL WHISPER
신미경: 투명하고 향기나는 천사의 날개 빛깔처럼_전시디자인

Celestial Whisper is an exhibition by sculptor Meekyoung Shin, who has built a unique body of work using soap as her main material. The theme of the exhibition, angels, is a religious symbol that connects God and humans. More than that, however, angels serve as symbolic beings that have become a natural part of our perception. 

Read moreBuk-Seoul Museum of Art 2024




BREATH IN, BREATH OUT 
때로는 둥글게, 때로는 반듯하게_전시디자인

The 'jangdan', which is an important concept and role in our traditional music, is mainly played with percussion instruments such as janggu and buk, and generally refers to a certain rhythmic pattern, but at the same time, it includes a strong and weak cycle and a unique tempo, so it is somewhat difficult to understand at once. 

Read moreWooran Foundation, Seongsu, Seoul
2024





HEALTHY PLEASURE FOR DESIGNERS
갓생사는 디자이너의 운동일지_매거진 서베이 인터뷰

Read moreMonthly Design
2024. 03





MASTERFUL ATTENTION SEEKERS
능수능란한 관종_전시디자인

Masterful Attention Seekers explores the instinctual human craving for attention in a variety of contexts. By examining the multi-layered attention-seeking prevalent in contemporary art, the exhibition examines the history of attention-seeking and contemplates how attention and its seekers are rooted in our daily lives.  

Read moreBusan Museum of Contemporary Art, Busan
2024





SUKI SEOKYEONG KANG: WILLOW, DRUM, ORIOLE
강서경: 버들 북 꾀꼬리_전시디자인 

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet a. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read moreLEEUM, Samsung Museum of Art
2023





TO THE LAST GENERATION, KIM YONG-IK 
라스트 제너레이션에게, 김용익_전시디자인

To the Last Generation, Kim Yong-Ik highlights the aesthetics, attitudes, thoughts, and practices of Kim Yong-Ik (1947–), whose multilayered work spans conceptual, modernist, and public art. The exhibition focuses on the artist's later works, which contain ecological concepts and messages about civilization, the environment, and life that he has been unfolding since the 2000s. 

Read moreSeoul Art Archive, Seoul Museum of Art
2023




ANTHOLOGIA: TEN ENCHANTING SPELLS
서울시립 북서울미술관 개관 10주년 기념전
SeMA 앤솔러지: 열 개의 주문_전시디자인

In celebration of its tenth anniversary, the Buk-Seoul Museum of Art (Buk-SeMA) presents Anthologia: Ten Enchanting Spells, an exhibition that brings together ten artists to imagine new landscapes bridging the past and future. Rather than simply maintaining the present through an archival listing of the trajectory of Buk-SeMA’s past, this exhibition gives thought to imagination as a positive act of creation that connects the past and future in an attempt to preemptively sense the time to come. 

Read moreBuk-Seoul Museum of Art
2023





EDWARD HOPPER: FROM CITY TO COAST
에드워드 호퍼: 길 위에서_전시디자인

The Seoul Museum of Art (SeMA) presents Edward Hopper: From City to Coast as part of its “Masterpieces from Overseas Collections” series, which introduces renowned masterpieces in cooperation with leading overseas art institutions. Co-curated by SeMA and the Whitney Museum of American Art, New York, this is the first solo exhibition on Edward Hopper (1882-1967) in Korea. 

Read moreSeoul Museum of Art
2023





POETIC PARADISE
시의 정원_전시디자인

Poetry Garden: Poetic Paradise is an exhibition that presents contemporary artworks inspired by poetry and novels, including Namdo literature, or in collaboration with writers. The four contemporary artists who participated in the exhibition perceive the world in their own way and speak about it.  

Read moreJeonnam Museum of Art
2023





TIME FOR ART
예술이 필요한 시간: 전시디자이너 에세이_단행본

Time for Art explores the exhibition designer’s daily life and thoughts through her inpirations from the various art spaces. 

Read moreMaronie Books
2023





CURATING-BASED EXHIBITION DESIGNER
큐레이터 출신의 전시 디자이너_매거진 인터뷰 

Read moreMonthly Design
2023. 04





ART&ARCHITECTURE COLUMN
로툰다에 안착한 현대미술_컬럼

Read moreART NOW 42nd
2023





CITY NOW COLUMN_MARFA, TEXAS
텍사스의 예술 신기루_컬럼  

Read moreART NOW 41st
2023





DIALOGUE
다이얼로그_2022 예비 전속작가제 지원 우수화랑 기획전시_전시디자인

현대백화점 목동점  

Read moreKorea Arts Management Services
2022




SCULPTURAL IMPULSE
조각충동_전시디자인

Sculptural Impulse is an exhibition to imagine two inevitable challenges present before contemporary sculpture. The first is a challenge against a situation regarding the history of sculpture where one cannot distinguish sculpture because sculptural concepts of volume, weight, and material are constantly overcome and expanded, absorbing everything like a black hole while they are empty inside. 

Read moreBuk-Seoul Museum of Art
2022




집합이론_전시서문

"No man is an Island, entire of itself; every man is a piece of the Continent, a part of the main.

Here, three islands rise above the vast sea of ​​graphic design. The islands are not isolated, lonely reefs accidentally submerged in the sea, but rather parts of a vast continent that has gradually emerged above the water surface through a process of active tectonic movement that has been rising and falling, expanding and contracting for a considerable period of time, and are connected as one below.

 

Read moreBOOK
2022



LIGHT: WORKS FROM THE TATE COLLECTION
빛: 영국 테이트 미술관 특별전_전시디자인

Organized collaboratively by the Tate and SeMA, the special exhibition Light: Works from the Tate Collection brings together 110 works by 43 artists, any of whom along would quickly attract a large audience. It offers an opportunity to experience works by artists ranging from the 18th century to the contemporary who explore the aesthetics of light in various mediums. They include figures such as William Blake, Joseph Mallard William Turner, Claude Monet, Wassily Kandinsky, Yayoi Kusama, Olafur Eliasson, and James Turrell (Tate Collection) and Nam June Paik (Name June Paik Art Center).  

Read moreSeoul Museum of Art, Buk-Seoul
2021





UN/LEARNING AUSTRALIA
경로를 재탐색합니다_전시디자인

UN/LEARNING AUSTRALIA, co-curated by the Seoul Museum of Art (SeMA), (South Korea) and Artspace (Sydney, Australia), is an invitation to listen, to be open to multiple voices, and to explore new ways of thinking that inspire mutual understanding and respect. At a time of immense change and heightened focus on community and care, this project amplifies artistic practice that represents contemporary issues vital to Australia and the region.

Read moreSeoul Museum of Art
2021




WITH NATURE: STILL LIFE AND LANDSCAPE
SeMA COLLECTION HIGHLIGHTS
SeMA소장품 하이라이트_자연을 들이다: 풍경과 정물_전시디자인

Now that our everyday life is under a critical threat, SeMA, Buk-Seoul Museum of Art invites you to reflect on the relationship between nature and people. In Korean traditional architecture, we do not consider people’s living space to be seperate from nature. As the architectural term ‘borrowed landscape’ shows, people do not ‘own’ space but ‘rent’ it from nature to enjoy, if temporarily. 

Read moreSeoul Museum of Art, Buk-Seoul
2021




SF 2021: A FANTASY ODYSSEY
SF 2021: 판타지 오디세이_전시디자인

SF2021: A Fantasy Odyssey introduces contemporary art practices seeking the possibility of new thinking against the backdrop of the expansive spectrum of science fiction narratives. SF2021: A Fantasy Odyssey presents fourteen Korean and international artists with works in various media encompassing traditional and digital painting, experimental cartoon, photography, video, sound, installation, and text.

Read moreBuk-Seoul Museum of Art
2021




2021 TITLE MATCH
MINOUK LIM vs. YOUNG GYU JANG: NIGHT SHIFT
2021 타이틀매치_임민욱 vs. 장영규: 교대_전시디자인

Night Shift aims to break the framework and redefine its name, which implies competition, by presenting collaborations between artists from different generations and genres. Encompassing the boundaries between art, music, exhibition, and media, the two artists propose the word “shift,” which contains the meaning of circulation and coexistence, within the principle of reconstruction. The two expand their perspectives on space and time, tracking what changes, moves, or does not change.

Read moreSeoul Museum of Art, Buk-Seoul
2021





SeMA LOUNGE PROJECT
서울시립미술관 유휴공간 라운지 프로젝트_공간디자인

SeMA Lounge Project is part of the SeMA's idle space project, specifically adopting the flagship store concept. It aims to create a space on the third floor of the exhibition hall where the museum's visual and intangible identity can be naturally experienced.

Read moreSeoul Museum of Art, Buk-Seoul
2021




SHRUNKEN PAPER, EXPANDED WORLD
길은 너무나 길고 종이는 조그맣기 때문에_전시디자인

Shrunken Paper, Expanded World showcases the work of 22 artists who have developmental disabilities or mental disorders. The artists delved into their own inner worlds and produced original works that are independent from the existing art system. The exhibition brings together 737 artworks and archival materials from the artists. 
 
Read moreSeoul Museum of Art, Buk-Seoul
2021





MUSEUM OF EVERYONE
모두를 위한 박물관_게임 맵 디자인

Gyeonggi Children’s Museum of Cultural Foundation opened a virtual museum, the Museum of Everyone (M.O.E), after a long period of closure due to the global spread of COVID-19. We designed the overall map of the game and designated the basic functions. 

Read moreGyeonggi Children's Museum
2021





SEOUL MUSEUM OF CRAFT ART 
PROMOTIONAL PHOTOGRAPHY
서울공예박물관_개관 홍보 사진촬영

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people and environments concerning craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic and cultural values of craft. 

Read moreSeoul Museum of Craft Art
2021




2020 TITLE MATCH
YANG AH HAM vs. DONGJIN SEO: TO THE WAVERING
2020 타이틀매치
함양아 vs. 서동진: 흔들리는 사람들에게_전시디자인

For 2020’s Title Match, Yang Ah Ham and Dongjin Seo have resolved to challenge the exhibition’s model by abandoning competition and choosing cooperation. Despite the subtle differences in their stances and approaches, the two refine their common position in solidarity, support, and trust, and try to find the answer to what we should do together. And they speak to the waverers of this age. A new future is possible. 

Read moreSeoul Museum of Art, Buk-Seoul
2020






WHERE THE TIDE HAS BEEN
HAN NEFKENS FOUNDATION + SeMA MEDIA COLLECTION
한네프켄재단+SeMA 미디어 소장전
파도가 지나간 자리_전시디자인

Han Nefkens Foundation + SeMA Media Art Collection is co-presented by the Seoul Museum of Art and the Han Nefkens Foundation based in Barcelona, Spain, and introduces highlights from the media art collection of the two institutions. Including a new work by Moojin Brothers, the winners of the Korean Video Art Award 2019, the exhibition features eight works from the collection of the Han Nefkens Foundation, with four media art works from SeMA collection. 

Read moreSeoul Museum of Art, Buk-Seoul
2020





STRANGER IN A STRANGE LAND
VISION & PERSPECTIVE 2020
젊은 시각 새로운 시선 2020_낯선 곳에 선_전시디자인

Under the overarching goals of discovering emerging creative artists, and identifying the direction and trends and exploring the potential of the contemporary arts, the exhibition has been a genuine opportunity for young artists to further their creative energy and production. Such goals are in line with the direction to be pursued in exhibition policy as well as the role to be played by public museums. 

Read moreBusan Museum of Art
2020





AGING WORLD: WILL YOU STILL LOVE ME TOMORROW?
에이징 월드_전시디자인

Will you still love me tomorrow? illuminates the global phenomenon of the aged society, shedding light particularly on the Korean culture which tends to otherize the elderly. The title of the exhibition, taken from Anneè Olofsson’s work Will you still love me tomorrow?, captures the sense of anxiety and fears in the Korean society where people are forced to look at aging through a contemporary view that pressures one to be and look young.  

Read moreSeoul Museum of Art
2019





2018 TITLE MATCH
HYUNGKOO LEE vs. MIN OH
북서울미술관 개관 5주년 기념전 
2018 타이틀매치_이형구 vs. 오민_전시디자인

Presenting the works of Hyungkoo Lee and Min Oh together in the format of a title match, the exhibition highlights the artists’ unique attitudes and methods of analyzing and deconstructing the objects revealed in the process of production, then reconstructing them according to their own rules. The juxtaposition of the works also emphasizes the artists’ extraordinary perspectives on examining the subject of human body and perception. 

Read moreSeoul Museum of Art, Buk-Seoul
2018





PHANTOM ARM
유령팔_전시디자인 

The exhibition shows how approaches to image-consumption and image-representation are related to each other in the real world, seen from the viewpoint of virtual reality, which is one of the major media of contemporary artists. The format of the exhibition has been designated by time and space, through which we can illuminate the methods of image-consumption and representation from diverse points of view. 

Read moreSeoul Museum of Art, Buk-Seoul
2018





HARU.SOON
DONUIMOON MUSEUM VILLAGE IDENTITY 
하루순 돈의문박물관 마을 전시관_아이덴티티 디자인

 In Harusoon, artist ny and we are seeking to go beyond the creation of a beautiful, elegant and attractive design. The intention is to reinvigorate the whole idea of the our surrounding envirionment, from something inherently complicated.  

Read moreDonuimoon Museum Village
2018




PLANT HUNTER
식물탐험대_전시 브랜딩

The exhibition was designed to explore 12 cities around the world, as if a plant explorer had set out to find plants in an unknown world. 

Read moreSeoul Botanic Park
2018




TYPOJANCHI SAISAI 2018-2019
TYPOGARPHY SYNTAX
2018-2019 타이포잔치 사이사이_문자구문론_전시작가

The Typo Biennale will be an opportunity to think about the expansion of typography as related to 'everything' as well as to “type”’. In this pre-biennale, typography was expanded in its relationship to ‘things and objects’ through lectures, workshops, research exhibitions and publications. Jin Dallae & Park Woohyuk, (artistic directors, TYPOJANCHI saisai 2018-2019) commented that ‘Typography, which used to be the only type of material, uses things, really everything, today as material. 

Read moreInternational Typography Biennale
Culture Station Seoul 284
2018






A channel for active communication and exchange with the contemporary global visual arts world
2017 프로젝트 비아 공개세미나 비아살롱(ViA Salon)리뷰
동시대 세계 시각예술계와의 활발한 소통과 교류의 창구

‘ViA Salon’ is an important venue for planning and mediation personnel selected for the ‘Via’ project to quickly share offline overseas research cases in which they directly participated and analyzed, and to discuss international issues and trends with various domestic field experts through this.

Read moreKorea Arts Managment Services Webzine Vol.393
2018

HIGHLIGHTS
LA COLLECTION DE LA FOUNDATION CARTIER POUR L’ART CONTEMPORAIN
하이라이트: 까르띠에현대미술재단 소장품전_전시디자인

The show is curated in close partnership between the Fondation Cartier and SeMA, a public institution situated at the center of Seoul known for its focus on international programming. It will be a chance for the public to explore works by artists like Ron Mueck, David Lynch, Sarah Sze, Raymond Depardon, Chéri Samba, Claudia Andujar, and Jean-Michel Othoniel. 
In a scenography conceived by Korean designer Catherine Seyoung Lee_nonstandard studio, the exhibition will take up the three floors of the SeMA and lead visitors through alternating spaces of discovery, contemplation, literature, sound, and wonder.

Read moreFondation Cartier pour l’Art Contemporain in Paris
2017





ODE TO FORGETTING
SEOUL MUSEUM OF ART COLLECTION
망각에 부치는 노래_전시디자인

This exhibition presents works from the collection of the Seoul Museum of Art that contain various contexts of the act of forgetting and the things that disappear as a result. The title of the exhibition, Ode to forgetting is a quote from one of the works on display, “Ode à l’oubli,” by Louise Bourgeois. “Ode” means a hymn to an object or person, and is a word that Romantic poets often used when writing poems about specific subjects. Therefore, Ode to forgetting does not simply mean the desire to forget memories, but rather a story written about forgetting itself. 

Read moreSeoul Museum of Art, Nam-Seoul
2017





THE ART OF DISSONANCE
UK/KOREA 2017-2018 CREATIVE FUTURES
BRITISH COUNCIL COLLECTION
불협화음의 기술: 다름과 함께 하기_전시디자인

To celebrate UK/Korea 2017–18 Creative Futures, The Art of Dissonance brings together 26 artworks from the British Council Collection by 16 contemporary artists from a diversity of backgrounds and generations. The works in this exhibition examine the social, political and cultural events that have shaped British artistic practice since the 1980s. Rather than focusing on historic narrative, participating artists explore the differences derived from social class and identity, and the negotiation of political and social division, through their individual practices, voices and artworks. 

Read moreSeoul Museum of Art
2017





REVIEW_CRE8TIVE REPORT 
OCI 신진작가 기획전_전시리뷰

Exhibition Review Article

Read morePublic Art
2016




NAM JUNE PAIK ∞ FLUXUS
MEMORIAL EXHIBITION OF NAM JUNE PAIK
백남준 10주기 추모전_백남준 ∞ 플럭서스

Nam June Paik ∞ Fluxus is a memorial exhibition organized by SeMA for the 10th anniversary of Nam June Paik’s death. Considering that Fluxus – a happening art movement that took place in the 1960s as well as Paik’s artistic companions, was the root of Paik’s art practice, the exhibition illuminates Fluxus with Nam June Paik. 

Read moreSeoul Museum of Art
2016





EAST ASIA FEMINISM: FANTASIA
동아시아 페미니즘: 판타시아_전시디자인

East Asia Feminism: FANTasia, is an exploration of the current state and implications of East Asian women’s art from a feminist perspective. Within the debates on the intersection of globalization and localism and the issues of gender and reproduction in modern art discourse, the art of Asian women has consistently been a subject of criticism due to its political implications in terms of geography and gender.
 
Read moreSeoul Museum of Art
2015





REVIEW_UNCOMMON SENSE
한경우 전시리뷰 

Exhibition Review Article 

Read morePublic Art
2015




HOW DO YOU WRITE DOWN A DANCE?
2015 무용창작산실 우수작품전_춤추는 시간의 기록
_큐레이팅

Etiam euismod elit id nisl lacinia commodo. Donec non neque quis mauris malesuada ultricies. Sed posuere sem velit, nec vestibulum enim laoreet a. Duis imperdiet egestas pulvinar, In gravida turpis arcu, et semper nisl pellentesque est.

Read moreARTS COUNCIL KOREA
2015





IT ART ITEM_CURATOR 63
잇 아트 아이템_큐레이터 63

원고 참여 큐레이터 

Read morePublic Art
2015